SEO keywords play a pivotal role in boosting your online presence. So what exactly is an keyword in SEO? Let's break it down.

In internet marketing, a keyword is a particular term or expression that people type into search engines when they are seeking a particular service, product or information. SEO heavily relies on the use of these keywords to rank websites.

The power behind SEO keywords click here lies in their ability to associate what users are searching for to the content that your website offers. Strategically using these keywords will help pull in the right audience and increase the likelihood of turnover.

Having established what we mean by the term of an SEO keyword, let's look at methods for efficiently using keywords. Improving the use of keywords demands a balance. You'd want to include relevant keywords to appeal to search algorithms but without overloading your content with them.

One way is to place the keyword in your content’s title. This not only helps in optimization, but also makes your content more likely to be relevant to the searcher's query. You should also think about using keywords in the metadata and headings of your website, as these are areas where search engines tend to look.

It's also essential to choose keywords that align with your targeted market. It means understanding how they communicate, their internet search habits and their needs.

To conclude, a well-chosen SEO keyword can serve as a link between what a person is looking for and the service or information you provide. It's a crucial tool in achieving success in the competitive world of digital marketing. However, success hinges on its effective and balanced use.